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The best-selling Built to Last answered the question of what it takes to build an enduring great company from the ground up. Good to Great answers an even more compelling question: 'Can a good company become a great company and, if so, how?'

After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising at times even shocking to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

CONTENTS:
• Good is the Enemy of Great - the scope of the project
• Level 5 Leadership - the type of leader required, humble
and ferocious
• First Who....Then What - how companies set the foundation for
their shift from good to great
•Confront the Brutal Facts (Yet Never Lose Faith) - the duality
that leads to greatness
• Hedgehog Concept - how to find the one big thing your company
must focus on
• A Culture of Discipline - the magical alchemy of great performance
•Technology Accelerators - technology is a trap, unless used right
•The Flywheel and the Doom Loop - how to build sustained
momentum and avoid the 'new regime, new revolution' doom loop
• From Good to Great to Built to Last - how to take a company
from great to enduring great

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CleoJ