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Thinking Fast and Slow by Daniel Kahneman is a great book that explains how our brains trick us into making bad money decisions.

Loss aversion is a key concept discussed in the book.
Loss aversion helps explain why we hold onto losing investments way longer than we should.
We feel the pain of losses more than the pleasure of gains, so we might make irrational decisions to avoid losses.
Losing $100 feels twice as bad as gaining $100. And because the pain of losing something is stronger than the pleasure of gaining the same thing, this can lead to irrational decision-making.

The book also discusses the concept of attitude to risk, which is influenced by loss aversion.
We tend to be risk-averse when it comes to gains, but risk-seeking when it comes to losses.
This can lead to our holding onto losing stocks in the hope that they will bounce back, rather than selling them and realizing a loss.
I recommend this book to anyone looking to level up their mindset and psychology around investing.

Key lesson: Never let your emotions dictate your money decisions.

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