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Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces

Not a designer? Dont have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.

Even if youre not a designer or you have no marketing experience, youll get expert advice and learn how to:  Develop a market empathy, think like your market, and solve their problems using their language  Format your message so its attractive and easy to readby taking a crash course in graphic design  Save time and money by using Publisher to create several different types of effective marketing piecesincluding postcards to promote your business and newsletters that keep you in touch with your customers  Use techniques for quickly harnessing powerful Publisher capabilities  Do it right from the start and avoid common pitfalls and design mistakes

Each chapter includes an interactive exercise as well as review questions with answers on the authors companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.

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